David Kelly Archive
2008–now

2021
Creative Direction & Design

Campaign design for AJ Tracey’s Flu Game, spanning packaging, outdoor and digital campaigns, merch, and a FIFA ’22 DLC kit. Special edition picture disc packaging was nominated for Best Music Packaging at the AIM Awards 2021, with the wider campaign positioning AJ as a crossover figure in music, sport, and fashion.

Client: Supernature
Photography: Michael O’Donnell

2023
Art Direction & Design


Artwork and identity for MISOGI’s ESCAPE ARTIST, a record about slipping between fantasy and reality. Built around custom logo riffs for each track, inspired by computer icons and box-art symbols, the identity extended across jewel case packaging, singles, and merch.

Client: Supernature
Photography: Isy Townsend

2020
Art Direction & Design


Artwork and identity for Footsie’s debut album No Favours, referencing 70s dub and reggae sleeves and his family’s soundsystem roots. A vivid orange-and-green palette and custom stencil typography carried across vinyl, singles, and promo assets, giving the release a distinctive presence within Grime and UK Rap.

Photography by James Gould

2013-2016
Art Direction & Design


Poster series and campaign identity for Elijah & Skilliam’s Jamz club night, with events across the UK and Berlin, closing with a Boiler Room finale. Defined the visual language across posters, social content, and a commemorative T-shirt celebrating the DJs who shaped the series.

2009-2020
Art Direction & Design

Visual identity for London label Butterz across release artwork, events and merch. The bold black-and-yellow system and Gun Finger motif gave the label one of grime’s most recognisable aesthetics and helped cement its cultural presence over a decade of releases.

Photography by James Gould

2020-2022
Art Direction & Design, Identity Development


Designed and developed the visual language across Sega Bodega’s early releases, building a typographic system that evolved from debut album Salvador through Romeo and the self*care vinyl reissue. The work focused on lettering, packaging, and supporting design assets that gave each project a distinct but connected identity.

Photography by James Gould (Salvador), Aidan Zamiri (Romeo), Hannah Diamond (self*care)

2015-2019
Art Direction & Design

Identity for London label and event series Kaizen, run by Madam X. The design language echoed the label’s bass-heavy techno output and raw live energy with punk-inspired textures, stark type, and a signature pink-and-black palette, creating a consistent look across releases and events.