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Flu Game

2021

Client: Supernature
Photography: Michael O’Donnell

Art direction and design for AJ Tracey’s second album Flu Game, built around the concept of AJ as an MVP signing to a fictional basketball team, Revenge Athletic. The identity stretched far beyond the album — from team branding and uniforms to press conferences, outdoor campaigns, merchandise and brand collabs with New Era and McDonald’s. A FIFA ’22 ‘Revenge FC’ FUT kit and stadium theme extended the narrative into gaming culture. Special edition picture discs, styled as a basketball and a pizza, nodded to the story behind Michael Jordan’s infamous Flu Game, while a gatefold design revealed the team’s home court. The release was treated as a cultural moment rather than a standard drop, with the vinyl nominated for Best Packaging at the 2021 AIM Awards.

Flu Game

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